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The rumor on the street is that 95% of the world's e-cigarettes are produced in Shenzhen, and 95% of Shenzhen e-cigarettes are in Baoan.

Only a few well-known brands are qualified to sell e-cigarettes in China. In order to protect the traditional tobacco, which is a large tax collector, the state also strictly controls the sale of tobacco flavor and not fruit flavor. As a result, a large number of e-cigarette brands have to be sold across borders.

In order to seize the market, the major e-cigarette well-known brands are the same as our ideal Thai and Vietnamese [Southeast Asia one day] big battle method: first clear the field, after building a wall, accumulate grain, slow king. Narrow the capital and let the dealer directly order 10,000 to send 5,000 for the first clearance. So that small and medium-sized brand e-cigarette brands or traders can not survive, have withdrawn.

So the overseas e-cigarette war gradually entered the white-hot stage. Forcing many small and medium-sized e-cigarette brands and traders have to move to small and medium-sized countries. Enter countries that are regulated or resisted by local governments. Like Southeast Asia or South Asia, or small countries like South America.

The open market of e-cigarettes in the United Kingdom, Malay and other small and medium-sized e-cigarette brands are almost rarely involved. The world is so big, can not provoke, hide away can always go.

Therefore, cross-border e-cigarettes need logistics overseas gray customs clearance transportation, warehousing and distribution, which has become a certain threshold. Of course, the higher the threshold, the higher the gross profit. This is normal business logic. The bigger the waves, the more expensive the fish.

When the "fish is expensive", the number of people who cut their heads to exploit the hole is naturally increasing. After receiving the goods at a low price, the goods are thrown to the special line for [entrainment] and washed.

We got it. Next order. Here we go. One for the other. However, roll up the computer and run away, and use the ID card of seven aunts and eight aunts to re-register a logistics company, or to receive e-cigarettes and high-value sensitive goods.

With Stephen Chow's classic lines in "A Chinese Journey to the West" : See you all, a friend talking about a long piece of paper. It was as if a black fly had grasped it, hum... Yes, not a, tie a black fly in your ear, all the way into your brain, help ah!

As an e-cigarette brand or trader, how can we not step into the pit? I thought about it, and there seemed to be only one answer.

I remember our Hongxinhui boss Jiang Hong said in the "The essence of Money" brainstorming: the essence of money is that credit is based on heaven. It says on the dollar, "In God We Trust." This translates to "We believe in dog eggs." Why do Westerners have this kind of thinking? Because their thought is a copycat version of the Chinese thought that credit is based on heaven since ancient times.

So in the first half of this year, Shenzhen Baoan Fuhai Street Office remembered the vital importance of credit, and found our ideal logistics requirements to build a logistics express association together. One of the aims is to clean up and stop the small logistics of those "hanging sheep's head to sell dog meat". Running water account, extortion to Hong Kong, roll freight disappeared omnipotent.

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Anyway, remember: cross-border logistics is very deep, God owes you on the account, you owe God sooner or later to pay.

"Little Wine Barrel" is a short story by Maupassant, a famous French critical realist writer, which tells the story of how an inn owner gets a farm at the lowest cost:

The Siko boss had long coveted the farm of the old woman Magloire, and repeatedly offered to buy it was rejected. So he came up with a seemingly "extremely favorable" plan for the old woman - to "support" the old woman by "installments" until a hundred years old, when the farm was owned by the boss.

Can not expect, after three years the old woman is still very spirit, and the boss of the Hico heart gave birth to a plan, let the old woman contracted the bad habit of drinking, and finally died drunk in the snow, he was able to successfully inherit the farm.

"This peasant, if she doesn't drink, she'll have ten more years to live." Hicko boss's last words are intriguing, Maupassant also borrowed Hicko boss's mouth to tell us: there is no losing business in the world, greedy for small bargains always have to suffer big losses.

In the first half of the battle for this farm, it seems that "ginger, or old spicy", the old woman relies on her own self-discipline and solid physical foundation, and indeed manages to "count" three years of francs; But in the second half of the battle, she still lost to the boss, to be precise, she overestimated the human nature.

In fact, in the current perspective, the boss is really a sales master, fully grasp the old woman's psychology of petty profits, so that she step by step into the boss of the boss.

Boss Hico had coveted the old woman's farm for a long time, so when he negotiated, he used the method of "begging the king to enter the urn."

At first, he threw out quotes like "I've come up with a good idea that will benefit both of us" to get the old woman's attention.

Then he piqued the old woman's greed by saying, "You sold me the farm, but you still own it."

In addition, he then "how much practical value can you get" to "tease" the old woman "mind."

This is more like the promotion routine of cross-border logistics transportation of electronic cigarettes common in our daily life, which starts with "for you", halfway is also "for you", and finally summed up as "how much actual cheap you can get". In the end, it's all about bringing out the "cheap" side of your nature.

What is more, when small batches of goods go smoothly, in fact, the logistics provider may still lose money, but you do not know it. After the hook, large quantities of delivery, and then inform the customs confiscation, and then resell your goods have been sold in other countries.

I often see such cases of logistics peers, and I can't help but think of what Murong Xuecun wrote in "Chengdu Tonight Please forget me" : the ugliness of human nature and the cruelty of competition are sometimes so unscrupulous, and I shudder only because of the lack of conscience can not be found. The ferocious beast of society opens its mouth to the blood basin, as if it were ready to engulf us in the abyss of nonsense... And here we are talking about the low cost of doing business, sanctimoniously dismissing the real bad conditions. Because we are all willing to live on the surface of the water, unable and rarely willing to understand the deeper feelings.

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Recently, many e-cigarette customers in Shenzhen often ask, how can our goods cross the border to achieve "safety and stability"? Based on the respect for the industry, and do not want to make enemies in the industry, I can only gently say to you: the clearance of electronic cigarettes in countries with strict overseas control and the construction and chain operation of overseas warehouses is not a small fight, nor is it a resource that ordinary people can leverage. Don't be obsessed with loose talk. Those who say that they can cover the world, one hundred out of ten is set by you.

Some cross-border logistics companies with a little scale will not talk about martial arts, in order to attract goods at low prices, receive land transport goods by sea, receive air goods by car, if you ask where the goods are, say that the goods are in inspection and customs. No matter how anxious and helpless you are, you will be safe.

The above is just part of the cross-border logistics story of Shenzhen e-cigarette, more and more routines, on my tea table. Come by sometime. My friend!

When you come, don't say to me: Old Guo, shed a tear, dear, as long as one drop can make Shenzhen forget me tonight.