1

Why did you come to Shenzhen?

This is a feeling from a tree CEO Xiao Siqing's words that were attacked by the network: do not work overtime to Shenzhen. In fact, I agree with his remarks, so I often go to chat with him over tea. Indeed, under the South China City Outlet in the late night, looking up at the e-commerce product park must be brightly lit and the crowd is in a hurry.

If Bryant often sees Los Angeles at 4 o 'clock in the morning, then at 1 o 'clock in the morning, if you go from Luohu to Nanshan, the high-rise buildings on both sides of Shennan Avenue stand, the lights are definitely not only Tencent Building.

Jiang Hong, the boss of our Hongxinhui, is a serious Huawei executive. Every two weeks, I will tell our Allies about all aspects of Huawei. One of the most shocking things to me is the reform process of Huawei's equity incentive mechanism and its values: "Customer-centric, strivers oriented".

Huawei's corporate values make a straightforward distinction between "strivers" and "workers." What labor glory, can not bring value to customers, can not bring benefits to enterprises, can not fight for themselves, in their eyes are all disabled people.

Zhou Hongyi and Shi Yuzhu have publicly released that the first thing their enterprises have to cut is the small White rabbit. What is a small white rabbit, in fact, is the eyes of Ren Zhengfei [disabled].

Ma Yun recently said that "I don't owe you, why should I help you" is actually quite abusive but very realistic.

Last week, at a dinner with a group of 70 logistics bosses in Shenzhen Airport Circle, we gathered two requirements for the basic quality of logistics employees: Work hard to make money, in order to cure all suffering. Be a little white rabbit. Please get as far away as you can.

2

A little brother into the ideal Thai more than 2 years, faithful to step honest, serious, arranged things can always be delivered on time, which is his advantage.

He said his weaknesses were resignation and not much ambition.

I asked: What does resignation and lack of ambition mean? He cited two cases: First, as long as the supervisor gave me tasks and goals: I will work hard to complete; The second is: after completing my own work, I will feel at ease and will not pay attention to and think about other things. It is called "Buddha system".

I smiled at his summary and told him my heart: Shenzhen in this era, there is no shortage of workers, and there is no shortage of people who are anti-explosive bags at key moments, but it seems that there is a lack of [strivers].

 3

The current economic environment is significantly down, and according to the analysis of a group of our Allies: this bad economic environment will continue for another seven years. What to do? Do you really want to lie down? Do you really want to be a Buddhist? Do we deserve it?

No matter how bad the environment is, there are always people who stand out, and there are always people who crush and go. At any time, the rules of the world are: you keep fighting, you have a spirit, you become good, and other things will follow.

So Lao Guo gives the definition of today's "strugglers" in four dimensions:

First, artisans. The antonym is two "small white rabbit" + "veteran". The specific performance is: what task you give me, I will complete what task, as for whether it is 100% delivery, depending on the mood. And what is "craftsman"? Recently, in order to improve the service quality of ideal Thai Vietnam, so that customers can easily "order" and "check the trajectory of goods" on the mobile phone, we have launched the "link system". Our sales manager Yu Jiang worked overtime on his own time to research and deploy the initial data of the system. Let this new system go online smoothly, first and breakdown the cross-border logistics industry is not convenient to reveal the operation track of the "dark box operation". This is the Craftsman's best comment.

Two, the pursuit of perfection. In the rural hometown in the 1970s, we often saw some women who cleaned up their homes and paid attention to going out neatly, and some women who were not dressed properly and had messy hair stitches passed by. And most of the village children can be admitted to the university (in that era, the university is public money + package distribution, not as easy as now to eat vegetables) mother all come from the internal and external attention to clean women. And the children who are almost difficult to make a difference almost all come from families with messy hair and messy inside and outside. Women who pay attention to internal and external cleanliness are not patient because education is better than a family with messy hair, nor because family conditions are better than a family with messy hair, nor because cultural cultivation is stronger than a family with messy hair. The real thing is to have a perfect heart. The mother has a heart of pursuit, the child's pursuit of deviation, she will be desperate to correct; Family so, the child will imperceptibly deep in the heart. So, really, no matter what position you are in, without a perfect and strong heart, and strong to the point of being a jerk, the world will not shake hands with you.

3. Active collaborators. Every single business and every project in the channel and service industry must be effectively achieved, and it will never be enough to rely solely on the initiative of sales staff to seduce. Corporate shell reputation or wine and meat can maintain only [business intention]. In the process of business operation, the [active collaboration] of the entire chain of enterprise personnel buried in the daily bones is the golden section point for the final achievement or continuation of the business. Zeng Guofan put down the Taiping Heavenly Kingdom of six words of truth "knot hard village fighting stay" why can be read so far. It turns out that this is a kind of tissue crystallization. What is crystallization? A crystal formed by heat and cooling. Only such organizations, such enterprises, can be indestructible and dare to swim upstream.

4. Professional spirit. In the land of Shenzhen, there is no shortage of talents, nor lack of [professional knowledge], the most scarce is [professional spirit]. After all, in this world, there are as many people with professional knowledge as ants, but there are very few people with professional spirit. Professional knowledge is not explained here, what is professionalism? Four key words: ultimate pursuit, self-cognition, continuous result orientation, spiritual will. Lao Guo found that around us, many children's boots have a lot of professional knowledge, and many people have professionalism. Because of professional knowledge, study can come, work experience can come, hearsay can come, enjoy the public account can come, chat and chat can come. And professionalism, need faith, need principles, need to stick to, need hard work, need to cooperate, need to bring their own [power supply]. That's why it's hard, that's why it's hard, that's why it's scarce. For example, the founder of our mobile translation machine Speak Freey: IT slut. For example, we [Vietnam a day] of Xie Yunfei children's boots and three colleagues in Hanoi. Because we have a flight in the morning and a flight in the morning, and we fly every day. Need to continue to wake up early in the dark to track and deal with documents and emergency events, but never complain, never slack, never delay. Every weekend, silently appearing in front of the company computer. The difference between people often lies in how to mobilize themselves and how to use time. Some people are busy and happy, busy and fruitful, and some people are busy and superficial, busy and anxious. I respect this professional spirit, stick to the humiliation, adhere to the spiritual improvement, and travel thousands of miles forever.

 4

Indeed, to be human, you either strive to be superior in your abilities, or you don't bother to be happy with your fate. The most afraid you are open, but hard to keep up; High in the bone, and weak in character.

The result is that when the real ability can not go up, when the break is off and can not put down, when the clever should be one-sided, when the stupid kung fu should be used in the game world.

Die, Shenzhen people! The economic environment is very bad, but still ten thousand years is too long, but also can only seize the day.

People live in the world, the fingers are wide, the years are short. Ultimately, it's all about finding happiness. This is human desire, this is a universal goal.

There are many ways to reach happiness. One of them, is death, is struggle.

In this world, no one is God, no one is absolutely perfect. You will always have deficiencies, and there will be gaps. But those who know the true meaning of life will cling to what they have, not worry about what they don't have; Will die on the present, do not worry about the unknown; Will cherish the present, not eager to distant.

Only in this way can we live in the present, can we pay attention to this moment, this moment, this body.