Some time ago, I participated in a discussion on "Where is your industry in the cycle?" Triggered 007 to think about international logistics.

From the above pictures, it can be seen that the three years of the epidemic is undoubtedly the stage of international logistics passing through the tornado from the Rift Valley.

If the tornado stage of international logistics is the heaven, the end of life stage is the abyss, then international logistics is now in the Main Street period.

【 Main Street 】 Period features are:

As can be seen from the above pictures, in this era, it is time to return to the era of "product wins", the era of giving returns to cross-border logistics people who seriously do products, and the era of restoring good money to expel bad money.

To be honest, in the past three years, cross-border logistics have been in chaos, and bad money is constantly driving out good money. A small mouth, two office desks, three computers, four small partners composed of a small company live absolutely than have products, precipitation, heavy investment of large companies moist ten times. On the surface, it is called "small and beautiful", but in the heart, it is "the synthesis fallacy of opportunism".

What is called the "fallacy of composition", which is: the individual events are correct, but together they are a huge absurdity. This great absurdity can be wrong for an industry, for an era, for a generation.

The epidemic three years of small port international logistics is a "synthesis fallacy" case, the current short video and live with goods is not, here do not evaluate. Only know that at that time, the small port international logistics as if back to Murong Xuecun "heaven left, Shenzhen to the right" described in the first generation of struggle in Shenzhen. Full of vain, successful, bold, cunning.

Xiao Ran in order to get rich, see the opportunity to desperate to seize the city and land, fast money earned, but can not keep the soul; Han Ling, in order to follow love to Shenzhen, finally disappointed, back home; Liu Yuan, in order to prove himself, dedicated to the customer, but still by the customer pit into the abyss; In order to struggle for less than 20 years, Chen Qiming joined the family of a village chief in Shenzhen, and suffered a lot of white eyes and humiliation.

In the end, Xiao Ran changed, dabbled in sex, gambling and drugs, lost himself; Han Ling and Xiao Ran divorce at last, a thousand miles away; Liu Yuan buried himself in the red light district; Chen Qiming lived a marriage he did not love, and finally, his son disappeared and his wife went crazy.

None of the four ended up completing their own redemption. The only sympathetic character in the novel is Huang Yunyun, Chen Qiming's wife. Just because she was short and ugly, she lost the right to pursue and married a man who only loved her money. She knows there's no future, no life, but she doesn't have a choice.

In the post-epidemic era, small-scale international logistics is actually the role of Huang Yunyun. Lost the pursuit of the value of existence, all customers say the final say, all products determine the future, all strength decision position. The longer you go, the more you feel the squeeze. Because the market environment changes, peer competition is large, small port international logistics can only be silly. Just like Huang Yunyun clearly know can not go on like this, but only wait for death, she has no choice.

Inevitably, small port international logistics does not have its own core products, because it does not have excellent customs clearance ability, because it has not precipitated its own reputation. [Fast money era] burned on the team, only in the [need less than the demand] market environment, looking at the ocean and sighing, sad, at a loss.

A few days ago, I talked with Chiang, who is an ideal Thai and Vietnamese in Vietnam, about the plan of deep cooperation with Vietnam Post, and his joy and yearning were clearly perceived in the phone call.

Asked why he was in such a happy mood, he replied simply a few words. Ideal Thai Vietnam cross-border logistics for five years, has nothing to do with whether to make money or loss, mainly has been confused, has been anxious, because has not found the right direction, did not find their own products created from beginning to end, the heart always feel insecure.

Constantly running around, drinking meat to tap potential opportunities, constantly investing in the layout of infrastructure and teams, and then soon continue to be small international logistics low-cost, bottomless services to expel bad money.

Occasionally you can earn a fortune through a channel of cattle; Also occasionally build a bull link and see hope. But always two love if a long time, only day and night.

During this period of time, I finally found the direction and found the state of cross-border logistics. The "Vietnam One Day" product announcement of Ideal Thailand Vietnam China's hand-laid half-year has finally taken shape.

Now that the canal has been dug, can the water flow elsewhere? And the bigger the waves, the more expensive the fish. The fact that Vietnam can now be invented in Myanmar, Cambodia, Thailand, Malaysia, Philippines, Indonesia, Singapore is just a strengthening of the [replication] key.

4

Suddenly look back on the ideal Thai and Vietnamese to create [Vietnam a day] all the way hard, all the way anxious, all the way to the left hand warm right hand, and finally understand the three steps to make products:

The heart of the tiger, but also to sniff the rose. After sufficient market research, pounce on the most advantageous resources, and then quickly pile them up, use the strategy of big battles to open the way, but also to sniff the rose to pick at the details of the flow of goods and information. After all, [a day] not only pursues unlimited timeliness, but also unlimited pursuit of zero errors, in order to ensure that they complement each other and complement each other.

Second, dig deep moat, small profits and quick sales, so that money does not give way. From the start of product planning to the present Chengxing into the market, landing roots, our ideal Taiyue always adhere to the three elements of product strategy summarized by Jiang Hong, the founder of Hongxinhui: low, differentiation, the best value.

The specific application is: after the big battle, the opponent is beaten and run, through small profits and high sales, the accumulation of goods to let the supply channel give a win-win low cost, obtain a circulating blood source, and naturally make the moat deeper and deeper. Then, there is no then, let the money can, make way not.

Water can carry a boat, but also can overturn it. Make the product always clear and remind yourself: no cheating when bitter, no arrogant when smooth. Take Allies with you when you are smooth, and don't calculate customers and chains when you are difficult. Can keep sensitive, but will be very open-minded because of transparent thinking; Can maintain the pattern, but will not show because of the character. Heaven left, Shenzhen right, you are always in the middle.